Fizzie Goli Soda – Reviving India’s Classic Thirst Quencher

The Challenges

Expanding a classic, regional beverage into a national franchise wasn't going to be easy. Some of the major challenges included:

Outdated perception: While the product was beloved by a specific, older demographic, it was viewed by younger consumers as a relic of the past, not a trendy, modern drink. Inconsistent brand experience: The roadside carts and small vendors that sold the product had wildly varying signage, hygiene, and presentation, leading to a fragmented customer experience. Seasonal sales dependency: Revenue was heavily dependent on the summer months, with a significant drop-off during the rest of the year. Lack of standardized operations: No uniform processes existed for vendor setup, ingredient sourcing, or quality control, making franchising impossible to manage effectively.

The founders knew they had a unique product with a powerful nostalgic appeal, but they were struggling to bridge the gap between regional favorite and national franchise powerhouse.

Our Approach

We structured our work with Fizzies Goli Soda into four key phases:

Phase 1: Product Positioning & Nostalgia Mapping We analyzed the core appeal of the drink, determining that its strength lay in a "Nostalgic-Cool" positioning. We targeted a dual audience: the older generation seeking a familiar taste, and younger consumers looking for an authentic, retro experience over mass-produced soft drinks.

Phase 2: Brand Modernization & Standardization We developed a fresh, vibrant, and cohesive brand identity that included a new logo, color palette, and tagline that paid homage to the brand's history while feeling contemporary. Crucially, we designed a modular, eye-catching, and hygienically-optimized kiosk design that could be rolled out uniformly across all future franchise locations.

Phase 3: Operational System Creation We documented and standardized every aspect of the operation, from the exact preparation of the soda to ingredient sourcing and inventory management. This created the Franchise Operations Manual, the backbone for ensuring consistent quality and experience at every outlet.

Phase 4: Franchise Model and Expansion Strategy We defined the financial and operational model for the franchise, making it an attractive, low-investment opportunity for entrepreneurs. We piloted the new standardized kiosks in high-foot-traffic areas like malls and university campuses to prove the viability of the updated concept and generate buzz.