Case Study
Case Study
Helped lassi and cafe successfully expand their products across India and generated revenue of ₹10,00,00,000.
Services
Product Launch Strategy · Branding & Positioning · Retail Partnerships · Pricing Strategy · Digital Marketing
Services
Product Launch Strategy · Branding & Positioning · Retail Partnerships · Pricing Strategy · Digital Marketing
Services
Product Launch Strategy · Branding & Positioning · Retail Partnerships · Pricing Strategy · Digital Marketing
Industry
Food & Beverages
Industry
Food & Beverages
Industry
Food & Beverages
Year
2015
Year
2015
Year
2015
Lassi n Cafe is a brand offering healthy and authentic lassis, along with a wider range of cafe fare like burgers, sandwiches, juices, and shakes, emphasizing quality and affordability in a cafe ambiance
"We had the product, but not the playbook. The team gave us direction, strategy, and the confidence to aim higher. Seeing our lamp on the shelves of stores we grew up shopping in was surreal. Now we’re not just a product — we’re a brand people love."
The Challenges
Taking a beloved, local café concept centered around lassi and Indian snacks and turning it into a replicable, national franchise was a complex task. Some of the major challenges included:
Inconsistent Product Quality: Since lassi is a fresh, dairy-based product, maintaining a consistent taste and texture across multiple locations and different regional suppliers was a major hurdle. Perceived as a Niche Offering: The menu was seen as too focused on traditional Indian beverages and snacks, limiting its appeal to a broader, year-round customer base. Lack of Operational Blueprint: The original café relied heavily on the personal expertise of the owner-operator. There were no documented standard operating procedures (SOPs) for preparation, service, or inventory management. Unscalable Store Design: The existing store layout was charming but inefficient, designed for low-volume operation and not suitable for quick, high-turnover service required in a franchise model.
The founders were passionate about their quality ingredients and unique recipes but were stuck at a single-store operation, unable to confidently replicate their success.
Our Approach
We structured our work with Lassi n Cafe into four key phases:
Phase 1: Menu Expansion and Optimization We broadened the product portfolio to include complementary, non-seasonal items like coffee, quick-serve savory bites, and all-day breakfast options. This diversified the revenue streams and made the concept appealing beyond the core lassi-loving customer base. We retained the core recipes but standardized the ingredient ratios for perfect consistency.
Phase 2: Standardization and Supply Chain Blueprint We developed comprehensive Standard Operating Procedures (SOPs) for every step: lassi preparation, temperature control, equipment maintenance, and customer service. We then created a tiered supply chain strategy, identifying key vendors for critical, proprietary ingredients to ensure consistent quality and taste across all future outlets.
Phase 3: Franchise-Ready Design and Layout We engineered a modular, efficient store design that maximized service speed (throughput) while reducing the required kitchen space and staff training time. The new aesthetic was bright, clean, and modern, repositioning the brand as a sophisticated, contemporary café rather than just a traditional beverage shop.
Phase 4: Pilot Program and Franchise Framework We implemented the new systems and design in two pilot franchise units in different cities to stress-test the operational framework and supply chain. Simultaneously, we finalized the Franchise Disclosure Document and training programs, creating a robust, low-risk investment package for potential franchisees.
The Challenges
Taking a beloved, local café concept centered around lassi and Indian snacks and turning it into a replicable, national franchise was a complex task. Some of the major challenges included:
Inconsistent Product Quality: Since lassi is a fresh, dairy-based product, maintaining a consistent taste and texture across multiple locations and different regional suppliers was a major hurdle. Perceived as a Niche Offering: The menu was seen as too focused on traditional Indian beverages and snacks, limiting its appeal to a broader, year-round customer base. Lack of Operational Blueprint: The original café relied heavily on the personal expertise of the owner-operator. There were no documented standard operating procedures (SOPs) for preparation, service, or inventory management. Unscalable Store Design: The existing store layout was charming but inefficient, designed for low-volume operation and not suitable for quick, high-turnover service required in a franchise model.
The founders were passionate about their quality ingredients and unique recipes but were stuck at a single-store operation, unable to confidently replicate their success.
Our Approach
We structured our work with Lassi n Cafe into four key phases:
Phase 1: Menu Expansion and Optimization We broadened the product portfolio to include complementary, non-seasonal items like coffee, quick-serve savory bites, and all-day breakfast options. This diversified the revenue streams and made the concept appealing beyond the core lassi-loving customer base. We retained the core recipes but standardized the ingredient ratios for perfect consistency.
Phase 2: Standardization and Supply Chain Blueprint We developed comprehensive Standard Operating Procedures (SOPs) for every step: lassi preparation, temperature control, equipment maintenance, and customer service. We then created a tiered supply chain strategy, identifying key vendors for critical, proprietary ingredients to ensure consistent quality and taste across all future outlets.
Phase 3: Franchise-Ready Design and Layout We engineered a modular, efficient store design that maximized service speed (throughput) while reducing the required kitchen space and staff training time. The new aesthetic was bright, clean, and modern, repositioning the brand as a sophisticated, contemporary café rather than just a traditional beverage shop.
Phase 4: Pilot Program and Franchise Framework We implemented the new systems and design in two pilot franchise units in different cities to stress-test the operational framework and supply chain. Simultaneously, we finalized the Franchise Disclosure Document and training programs, creating a robust, low-risk investment package for potential franchisees.
The Challenges
Taking a beloved, local café concept centered around lassi and Indian snacks and turning it into a replicable, national franchise was a complex task. Some of the major challenges included:
Inconsistent Product Quality: Since lassi is a fresh, dairy-based product, maintaining a consistent taste and texture across multiple locations and different regional suppliers was a major hurdle. Perceived as a Niche Offering: The menu was seen as too focused on traditional Indian beverages and snacks, limiting its appeal to a broader, year-round customer base. Lack of Operational Blueprint: The original café relied heavily on the personal expertise of the owner-operator. There were no documented standard operating procedures (SOPs) for preparation, service, or inventory management. Unscalable Store Design: The existing store layout was charming but inefficient, designed for low-volume operation and not suitable for quick, high-turnover service required in a franchise model.
The founders were passionate about their quality ingredients and unique recipes but were stuck at a single-store operation, unable to confidently replicate their success.
Our Approach
We structured our work with Lassi n Cafe into four key phases:
Phase 1: Menu Expansion and Optimization We broadened the product portfolio to include complementary, non-seasonal items like coffee, quick-serve savory bites, and all-day breakfast options. This diversified the revenue streams and made the concept appealing beyond the core lassi-loving customer base. We retained the core recipes but standardized the ingredient ratios for perfect consistency.
Phase 2: Standardization and Supply Chain Blueprint We developed comprehensive Standard Operating Procedures (SOPs) for every step: lassi preparation, temperature control, equipment maintenance, and customer service. We then created a tiered supply chain strategy, identifying key vendors for critical, proprietary ingredients to ensure consistent quality and taste across all future outlets.
Phase 3: Franchise-Ready Design and Layout We engineered a modular, efficient store design that maximized service speed (throughput) while reducing the required kitchen space and staff training time. The new aesthetic was bright, clean, and modern, repositioning the brand as a sophisticated, contemporary café rather than just a traditional beverage shop.
Phase 4: Pilot Program and Franchise Framework We implemented the new systems and design in two pilot franchise units in different cities to stress-test the operational framework and supply chain. Simultaneously, we finalized the Franchise Disclosure Document and training programs, creating a robust, low-risk investment package for potential franchisees.
The Results
The transformation was dramatic:
The expanded menu successfully smoothed out sales fluctuations, making the business viable throughout the year.
The standardized SOPs and supply chain strategy resulted in a highly consistent product quality, regardless of the store location.
The new modular design significantly reduced the initial setup cost and required less time for franchisee training, accelerating the rate of expansion.
The company rapidly expanded its presence across several key metropolitan areas.
The brand successfully moved from a single, locally known spot to a recognized, modern food service brand.
Lassi n Cafe went from a high-quality local café dependent on the founder's personal touch to a sophisticated, scalable food and beverage franchise with a clear path for national growth.
Lessons Learned
Standardization is the recipe for scale: Especially with fresh, prepared products, detailed SOPs are non-negotiable for maintaining brand reputation across a franchise network. Diversification stabilizes business: Adding complementary, non-seasonal items to the menu (like coffee and snacks) mitigated risk and increased year-round profitability. Design drives efficiency: A thoughtfully designed, modular store layout is critical for reducing operational complexity and increasing service speed in a franchise model. Pilot testing confirms viability: Testing the entire system (product, operations, and design) in controlled environments before a mass rollout saves significant time and money.
Key Takeaways
Lassi n Cafe proves that traditional, high-quality food concepts can be transformed into highly scalable franchise operations. By focusing on operational rigor, supply chain consistency, and a modern customer experience, they successfully transitioned from a single store to a multi-city franchise system built for sustained expansion.
The Results
The transformation was dramatic:
The expanded menu successfully smoothed out sales fluctuations, making the business viable throughout the year.
The standardized SOPs and supply chain strategy resulted in a highly consistent product quality, regardless of the store location.
The new modular design significantly reduced the initial setup cost and required less time for franchisee training, accelerating the rate of expansion.
The company rapidly expanded its presence across several key metropolitan areas.
The brand successfully moved from a single, locally known spot to a recognized, modern food service brand.
Lassi n Cafe went from a high-quality local café dependent on the founder's personal touch to a sophisticated, scalable food and beverage franchise with a clear path for national growth.
Lessons Learned
Standardization is the recipe for scale: Especially with fresh, prepared products, detailed SOPs are non-negotiable for maintaining brand reputation across a franchise network. Diversification stabilizes business: Adding complementary, non-seasonal items to the menu (like coffee and snacks) mitigated risk and increased year-round profitability. Design drives efficiency: A thoughtfully designed, modular store layout is critical for reducing operational complexity and increasing service speed in a franchise model. Pilot testing confirms viability: Testing the entire system (product, operations, and design) in controlled environments before a mass rollout saves significant time and money.
Key Takeaways
Lassi n Cafe proves that traditional, high-quality food concepts can be transformed into highly scalable franchise operations. By focusing on operational rigor, supply chain consistency, and a modern customer experience, they successfully transitioned from a single store to a multi-city franchise system built for sustained expansion.
The Results
The transformation was dramatic:
The expanded menu successfully smoothed out sales fluctuations, making the business viable throughout the year.
The standardized SOPs and supply chain strategy resulted in a highly consistent product quality, regardless of the store location.
The new modular design significantly reduced the initial setup cost and required less time for franchisee training, accelerating the rate of expansion.
The company rapidly expanded its presence across several key metropolitan areas.
The brand successfully moved from a single, locally known spot to a recognized, modern food service brand.
Lassi n Cafe went from a high-quality local café dependent on the founder's personal touch to a sophisticated, scalable food and beverage franchise with a clear path for national growth.
Lessons Learned
Standardization is the recipe for scale: Especially with fresh, prepared products, detailed SOPs are non-negotiable for maintaining brand reputation across a franchise network. Diversification stabilizes business: Adding complementary, non-seasonal items to the menu (like coffee and snacks) mitigated risk and increased year-round profitability. Design drives efficiency: A thoughtfully designed, modular store layout is critical for reducing operational complexity and increasing service speed in a franchise model. Pilot testing confirms viability: Testing the entire system (product, operations, and design) in controlled environments before a mass rollout saves significant time and money.
Key Takeaways
Lassi n Cafe proves that traditional, high-quality food concepts can be transformed into highly scalable franchise operations. By focusing on operational rigor, supply chain consistency, and a modern customer experience, they successfully transitioned from a single store to a multi-city franchise system built for sustained expansion.
More Cases
More Cases
More Cases
Curious for more? Explore additional case studies and see what’s possible for your business too
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Opening Hours
Mon to Sat: 9.00am - 7.00pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Opening Hours
Mon to Sat: 9.00am - 7.00pm
Sun: Closed
Sometimes the hardest part is reaching out — but once you do, we’ll make the rest easy.
Opening Hours
Mon to Sat: 9.00am - 7.00pm
Sun: Closed